Should I Become a LuLaRoe Consultant?
So you're sitting on the fence trying to decide if you want to take the plunge and be a LuLaRoe consultant. It's a big decision, and not just because it's a big up-front investment ($5k-$8k). I'm sure you've made your own list, but I thought I would do one from a real consultant's prospective - mine!
- Making Money- What can I say, it's a motivating factor. You are pretty much making 50% profit on everything you sell. In a little over a year with no downline, no big social network, and no experience... I made A LOT of money! Seeing your bank account each month will be a fun experience (I hope).
- It's a great feeling helping women build confidence... including your own! I was never a fashionista and didn't really have a positive self-image. After 4 kids, fashion seemed like the last thing that would ever become my thing. I really became a LuLaRoe consultant after finding that the clothes actually made me feel like I could look good again, and I wanted to share that with other women.
- The owners, DeAnne and Mark Stidham, are very present in the running of the company. There are weekly home office calls/videos, and they are on the calls almost every week. There are also lots of training events all over the US, and they are at most of those too.
- Hostess rewards are probably the most generous of any direct sales company! You are always encouraged to be a "day-maker"
- Physical inventory- 500-1000 pieces of inventory is a lot to keep track of! Also having the room to store it, although I have seen many creative ways to display it.
- Money - Buying inventory is expensive. If you don't reinvest into your business your customers will get bored, and you will find yourself having difficulty keeping up with minimum orders required to keep your business active within LLR. You also have to pay off any loans you took out to start up, plus any business expenses you may have. Managing money, if this is not your strong suit already, will require a lot of self-discipline. In February, 70% of the 80,000 consultants made less than $5,000 in sales for the month.
- Policies and Procedures- They say you are running your own business, but really you are bound by LLR's policies and procedures. And they can feel downright oppressive at times. No websites, no shopping carts, no, no no... at least it can feel that way. I think the biggest issue consultants have is absolutely no discounts may be offered or advertised online. This makes it hard to differentiate yourself, or move the inevitable ugly ducklings.
- Everything is sunshine and rainbows - nothing wrong with that, but if you question anything on a team page, you will most likely get shut down and told to be positive! It can be frustrating to not get real answers to real problems. Sometimes inventory becomes so scarce that you have to literally camp out on your computer to make sure you don't miss inventory posted at 1:28am on a random Tuesday that will be sold out within 3 minutes. You will later be told that inventory is really your own problem, and that a good business owner buys enough to weather the droughts. Those are hours of your life you just won't ever get back.
- Hard to get loyal customers - having different inventory is great, but makes keeping customers loyal hard. This will be hard the first few time your regulars become irregulars.
- A LOT more time-consuming than you think. They recommend 3 pop up's a week (2 hrs minimum each), plus any online sales, plus advertising yourself, and all the office work! It adds up fast. LLR's response is to hire people to help (assistants, house cleaners, babysitters), but when you are still paying off loans and buying inventory, it's hard to hire help. And really, the goal for most is to make enough money to be able to spend more time with your family.
It may look like the cons outweigh the pros, but money is a major pro. I hope this helps anyone on the fence about becoming a LuLaRoe consultant.
Have any more questions? Leave a comment below, or email me at OmahaLuLaGirl@gmail.com